1. Identification / structuring a wireframe specific to the business / content
The architecture (site structure) of navigation is the most important step and is complementary to future online marketing campaigns.
Our specialists in UI (user-interface) and UX (user-experience), related to competition, innovation in content, adapt wireframes to provide a user-friendly browsing experience (both mobile and desktop).
2. Graphic concept and logo creation
A first step in creating a logo for the site is the completion by you of a creative brief. Following this, our designers understand the graphic direction and thus manage to innovate in the field of logos.
Logos are unique creations and represent the identifier of your brand / site.
3. Implementation a User-friendly navigation architecture
Most digital marketing campaigns aim to redirect visitors to a page of your site. Visiting behavior differs from user to user and thus implementing a correct and non-misleading structure is a challenge and a strategic step in creating a website.
It is important to know that most PPC campaigns are dependent on site structure, here mentioning SEO and PPC (Dynamic Search Ads etc.) campaigns.
4. We adapt content to Mobile / Tablet devices (Responsive)
The experience regarding the figures that we interpret daily in the case of our partners has shown us that we have arrived in the so-called “Mobile Moment”, and even exceeded it. This means that over 50% of customer / user interactions are generated by mobile devices. With these figures proven, we build and adapt sites on all devices, resolutions and test them before launching on all browsers (both native and app).
5. We implement SEO rules regarding site indexing
Most entrepreneurs do not consider that any process of creating a presentation site should start from content-specific optimizations (SEO On-Page). In 2017, we still meet clients who want SEO optimization strategies, but they do not meet the rudimentary specifications.
Along with the programmers and the web-project manager, an SEO specialist also works on creating a presentation site through specific optimizations (URLs, internal linking, original content, headings, title s.a.m.d).
6. Create and implement banners / animations on the website
The strategies and innovations brought to the creation of a presentation website aim to stimulate the audience to react on the site (more views per page, more time on the site). The dynamic elements specific to a website are banners, animations, pop-ups, implementations that have the effect of communicating personally with your audience and constantly innovating the content on the site.
7. We implement the contact form and email addresses
The contact form is the page where the presentation sites gather leads / clients. We create the contact form, the email addresses where the requests will arrive and then we set “thank-you pages” to monitor them in Google Analytics.
Also, for the local sites / businesses, we implement the technical specifications regarding the integration in Google My Business and the understanding of the crawlers.
8. Set up the administration panel
The information / content on the website created is manageable from the control panel and we offer personalized training as soon as we have set all the elements of the website. Depending on the template chosen or some specific customizations, you can change the manual settings in the administration panel. We optimize and eliminate unnecessary plugins / modules that can endanger security or make database difficult (upload speed).
9. Testing the site’s functionalities before migrating live
Before launching, we test all the functionalities of the site, the most important of them being:
- upload speed / database queries / security
- Google Analytics / Tag Manager / Custom pixel settings
- accurate information regarding grammar content / retouching
- Banner / animation / pop-ups
- specific tests on all desktop browsers (Chrome, Firefox, etc.)
- testing on responsive devices (mobile / tablet)
10. Web site migration (live)
The timing of the launch is an important step, especially if we talk about changes in the structure of URLs / pages, where we intervene and apply redirects according to the relevance of the content. If the site is for the first time live, no other actions are required, except for the settings subsequent to the digital marketing campaigns.